There is science behind these bars. Maple syrup as sweetener is nature's very own nutritive element. The oats and seeds are high in protein and slow release of energy, not to forget the good fats. Goji berries for more anti-oxidant protection. And, then there is the inevitable chocolate. Let's face it; chocolate makes everything good for you! 

Every diminutive bar packs the energy needed for a long day, a good workout or something to just keep you going while you hammer out yet another report on the current state of affairs at work. Every bit of that energy you need to run behind your toddler, deal with teenage troubles, listen empathetically to your significant other or friend, all while still trying to decompress from your own day.